With the headline ‘The Super Bowl offered Super Visibility’, the North American media very pragmatically underlined how the most important US television event this year strongly favored the car manufacturers that had included a spot in the schedule.
More than 110 million viewers followed the matchup between the Kansas City Chiefs and the Philadelphia Eagles with live spots that were paid $7 million every 30 seconds. Reactions (represented by searches regarding the potential purchase of a new car) were measured through traffic to the Cars.com site, and have increased by an average of 81% this year.
Of all the investors – it was Kia, General Motors and Stellantis Jeep and Ram – Kia was the big winner as it saw a 230% spike in Cars.com traffic during this year’s Super Bowl after it went live. wave of his ‘Binky Dad’ commercial.
“Americans are inundated with messages from automakers – said Jennifer Vianello, chief marketing officer of Cars.com – on the day of the Super Bowl that is as important to advertising as it is to sports. And advertisers win when consumers do the next step to find out more”.
TheDetroitBureu points out that these results also benefited some brands that did not have commercials during the Super Bowl: Ford saw a 118% increase in searches on Cars.com related to its electric models.
And BMW enjoyed a 70% increase in viewership during the announcement of GM’s partnership with Netflix.
Source: Ansa
I am an author at Global happenings and I mostly cover automobile news. In my time working in the automotive industry, I have developed a keen interest in the latest developments and trends. My writing skills have also allowed me to share my knowledge with others through articles and blog posts.
