Brembo has created new customized braking systems for the teams participating in the Formula 1 world championship which, for the 2023 season, kicks off from the Bahrain GP, with the race scheduled for the weekend of 3-5 March.
Thanks to the experience accumulated in 48 Formula 1 seasons, during which single-seaters with Brembo brakes won 27 drivers’ world championships, 32 constructors’ world championships and triumphed in 485 Grands Prix, the Brembo group, in addition to having new customized braking systems for each team, will also supply most of the single-seaters between hydraulic material (calipers, pumps and by-wire units) and friction components (discs and carbon pads).
Simultaneously with the start of the Formula 1 world championship, Brembo has decided to launch a reinterpretation of the historic Brembo Racing logo and the new advertising campaign. The logo is renewed with a new simpler and more modern lettering and adding the ending ‘racing’ in a font with contemporary traits. Turning Passion into Performance is instead the payoff of the new advertising campaign focused on Brembo’s leadership in Motorsport.
Source: Ansa
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