A weekend of open doors for the Alfa Romeo Tribe Weekend. Saturday 11 and Sunday 12 March will in fact be the days dedicated to the new Alfa Romeo range and, in particular, to the new Giulia and Stelvio in the 2023 version.
To accompany the appointment, also the new communication campaign and the new TV spot created by the creative agency Havas Milan.
At the basis of the project, the idea that the arrival of the new Giulia and Stelvio is comparable to the birth of a new emotion, which flows impetuous through the innumerable veins and arteries of the human body. A metaphor that transforms into a symbolic journey where the two protagonists of the spot, female for Stelvio and male for Giulia, experience the sensation of driving the two new models, so much so that their arteries merge with the road travelled.
The new Giulia and Stelvio are also those that mark a significant stage in the history of the two models that focus on weight balance, driving dynamics and technological and engine solutions at the top of the segment.
Available in 15″ and 30″ formats and directed by director Marco Placanica, the ‘Perfect Symbiosis’ TV commercial will be broadcast until 12 March, on Connected TV until 18 and on the F1 Grands Prix scheduled for this month.
Source: Ansa
I am an author at Global happenings and I mostly cover automobile news. In my time working in the automotive industry, I have developed a keen interest in the latest developments and trends. My writing skills have also allowed me to share my knowledge with others through articles and blog posts.
