Dacia new industrial plan with segment C target

On the strength of its continental leadership with the Sandero segment B (since 2017 it has been the first model sold to individuals in Europe) Dacia has announced the decision to launch an offensive in the C segment, developing a specific industrial plan based on the competitive and extremely flexible.
This architecture, which offers great operational ‘agility’ to the Renault Group brand, will in fact make it possible to implement a specific industrial program to support the implementation of the new product plan and, above all, the offensive in the C segment.
On CMF-B, which is used in industrial sites in Romania and Morocco, Dacia produces and has the capacity to produce vehicles with various profiles – such as sedans, compacts and SUVs – of segments B and C, ranging from internal combustion, alternative or hybrid engines (which guarantee compliance with the evolution of regulations) and with 2 or 4 wheel drive schemes in the range of lengths between 4.10 and 4.60 metres.
Starting in 2024, the new generation of Duster will be produced in Mioveni on the CMF-B platform. A new model will also arrive from 2025 – based on the Bigster Concept unveiled in 2021 on the occasion of the presentation of the Renaulution strategic plan – it will be produced at the Mioveni plant in Romania.
Faithful to the Dacia spirit, the production model derived from the Bigster Concept will be a robust and spacious vehicle, 4.60 meters long and capable of offering everything that is essential for a C-segment SUV.
Inaugurated in 1968, the Mioveni plant in Romania is the historic production site of the Dacia brand. This plant has now become a reference industrial complex, made up of a bodywork-assembly department, a mechanical and chassis department, a foundry and a logistics platform. Currently, Duster, Sandero Stepway, Logan and Jogger are produced there. With a view to balancing the load plan of the Dacia plants and supporting the brand’s offensive in the C segment, starting from the second quarter of 2024 the Jogger range, including the Jogger Hybrid 140 version, will also be produced in the Tangier plant in Morocco .
The industrial site in Tangier, which started its activities in 2012, has revolutionized the world of the Moroccan automotive industry by being carbon neutral and with zero industrial liquid waste. Also equipped with the CMF-B platform, the Tangier plant essentially produces the Dacia Sandero. “Two years after the presentation of the Renaulution strategic plan – commented Denis le Vot, CEO of Dacia – we have successfully concluded the phase of profound transformation with the renewal of the entire range, the diffusion of the new brand identity and the strengthening of the electrified offers “.
“We are now concentrating on the offensive in the C-segment, developing our business plan accordingly and always remaining true to our values, i.e. offering our customers the essentials at the best price/performance ratio.”

Source: Ansa

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