After the purchase of SsangYong Motor by the large South Korean holding company KG Group last year, the new owners decided to change the name of the automaker to KG Mobility. The revived company will focus on electric vehicles, autopilot systems and artificial intelligence. At the auto show in Seoul, where the presentation of KG Mobility will take place, the company plans to present 16 concept and production models, as well as talk about the revival strategy.
This was reported by the press service of the manufacturer. The decision on the final renaming was made at the meeting of shareholders. KG Mobility will receive a modified logo that retains elements of the former SsangYong emblem. The company also introduced a new corporate slogan – Go Different. KG Mobility.
According to the announcement, KG Mobility plans to expand its operations beyond “traditional vehicle production and sales” and focus more on mobility and electronic technology. Also in the second half of this year, KG Mobility will organize the sale of certified vehicles in the secondary market, and later will open a division for the manufacture of cars for individual orders.
At the end of March, the company is preparing an extensive display at the upcoming auto show in Seoul. The stand will feature 16 concept and production vehicles at once, including the new Torres EVX crossover, as well as prototypes of the KR10, O100 and F100 electric vehicles.
This is not the first renaming of the Korean manufacturer. It has been leading its history since 1954, when Ha Dong-Hwan Motor was founded. In 1977, it was renamed Dong-A Motor, and since 1988 it has been called SsangYong Motor. Over the 69-year history, the company has changed owners several times. First it was absorbed by the Daewoo Group, then it was acquired by the Chinese holding SAIC, the last owners were the Indian concern Mahindra & Mahindra. In August last year, after a failed deal with Edison Motors, SsangYong was acquired by the South Korean KG Group.
As GLOBAL HAPPENINGS previously reported, SsangYong has launched an electric crossover.
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