Lancia makes its debut in the metaverse, with Ypsilon and a new concept

Lancia will be present at Metaverse Fashion Week 2023 with a dedicated area within the Luxury Fashion District, the central area of ​​the event, the so-called virtual Quadrilatero della Moda. Once the user has created his own avatar, he will be able to access the virtual showroom of the Brand and visit it in all its environments. Inside you will find two cars: a Lancia Ypsilon and the new Concept will be on display, which will remain shrouded in mystery awaiting the presentation event on April 15th. “I am proud to announce that Lancia will be the official car brand at Metaverse Fashion Week 2023. Thanks to participation in the exclusive world-famous virtual event, the Brand enters the Metaverse” explains Raffaele Russo, managing director of Lancia Italy.

The virtual showroom will be inspired by the showroom in Milan, in via Gattamelata, which inaugurated the brand’s new corporate identity.

Source: Ansa

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