A collaboration between Peugeot and artist J. Demsky for the new 9×8 hypercar racing in the FIA World Endurance Championship. The novelty will be unveiled exclusively at Milan Design Week on April 17th. The house of the lion has called the artist to continue the tradition of art cars and after announcing a first artistic collaboration with Emeric Tchatchoua, founder of 3.Paradis, during the European presentation of the Inception concept, the strategy of partnerships with talented artists. J. Demsky, a visual artist of Spanish origin, imagining the new livery of the 9×8 Hypercar did not limit himself to decorating it but also designed the graphics of the pilots’ overalls and helmets.
The presentation of this new livery will be held in Milan on April 17, in the presence of Matthias Hossann, Peugeot design director, Phil York, brand marketing and communication director and Gustavo Menezes, Team Peugeot TotalEnergies driver. The 9×8 will then be on display to the public until 23 April. “Since the beginning of this collaboration – commented J.Demsky – I have been fascinated by this project because I love speed, automotive design, precision, courage and history. This partnership emphasizes experimentation and prompted me to explore the infinite possibilities of the future of Peugeot Sport, which is an iconic brand in the world of motor racing.”
Source: Ansa
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