Autostrade per l’Italia is launching today a new communication system from Liguria with the aim of informing users in real time, from the web to their smartphones, on traffic conditions on the network. Aspi aims to provide updates directly on the mobile devices of those who drive thanks to agreements with the most popular web platforms such as Waze, Spotify and Google.
In the case of Waze, a push notification with banner, thanks to the sophisticated methods of providing the service, will intercept users within a 10 km radius of the toll booths of the Ligurian network indicated by Aspi and will “land” them on the page dedicated to Liguria on the site of Autostrade per l’Italia. A service that can also be used by those traveling to Liguria from other regions.
The same page of the Aspi website will be indicated by an audio message on Spotify for Ligurian users who use this service.
While the latest news concerns Google search, which will be used to reach the highest number of users in the Ligurian area, focusing on the most cited keywords in motorway/Liguria-themed searches.
Source: Ansa
I am an author at Global happenings and I mostly cover automobile news. In my time working in the automotive industry, I have developed a keen interest in the latest developments and trends. My writing skills have also allowed me to share my knowledge with others through articles and blog posts.
