Pirelli exclusive tire partner of the Goodwood Festival of Speed

Pirelli is the new exclusive tire partner of the Goodwood Festival of Speed ​​which this year will be held from 13 to 16 July. This was announced today by Pirelli and Goodwood Estate, which have entered into a multi-year partnership for the event.

“I am proud that Pirelli is partnering with a prestigious event such as the Goodwood Festival of Speed ​​- said Marco Tronchetti Provera, Executive Vice President and CEO of Pirelli – an event that represents the ideal context for us. First of all, due to the presence of prestigious car manufacturers, market in which Pirelli has absolute leadership.Then, for the space dedicated to motorsport, which has been our open-air laboratory since 1907. Finally, we recognize ourselves in the attention that the Festival dedicates to new forms of mobility, on which even Pirelli is focused on developing new technologies aimed at making travel even more sustainable”.

Pirelli will be present at the Goodwood Festival of Speed ​​with two exhibition spaces that will tell the key aspects of the company: 150 years of evolution that are expressed in high-tech products, in the sporting DNA, in the commitment to art and culture, in the attention to sustainability. One of these spaces will be dedicated to the P Zero range, and will host a preview of three new tires that launch the renewal of the entire high-end Pirelli product family.

“Pirelli – said the Duke of Richmond, owner of Goodwood – has an extraordinary reputation for manufacturing excellence and innovation, qualities that make it a very welcome partner to Goodwood. As a leading manufacturer in the prestige market and supplier Tire Official for Formula 1 we are thrilled to have them on board for the 30th anniversary of the Festival of Speed.”