Lancia, according to what was declared by Luca Napolitano, CEO of the brand, has named the first 40 dealers in 6 countries, which respond to the names of Spain, France, Germany, Holland, Belgium and Portugal, where the brand will take hold in conjunction with the arrival of the new Ypsilon.
“By the first half of 2024 we will appoint 70 new dealerships in as many large European cities – added Napolitano – ours will be an innovative distribution model characterized by uncompromising quality: a selected number of dealers, without the need for large showrooms and with the ‘intent to offer a high level of quality, both online and offline”.
With the new Lancia network, another step is taken in the brand’s internationalization process, which has adopted some main criteria for selecting countries and the relative distribution network. Among these, the love and passion for “Made in Italy” stands out, where Spain, Belgium, France and Portugal are in the top positions; and the relevance of online sales, in which Holland and Germany stand out.
The renewal process of the distribution model, which is based on the key concept of Lancia’s renaissance through uncompromising quality, was launched with the presentation of the new Corporate Identity at the Milan flagship store, and will be completed throughout the Italian and abroad by the first half of 2024, for the launch of the New Ypsilon.
Specifically, the new showrooms will allow the customer to have a totally immersive experience, both online and offline, recreating a feeling of home feeling, through materials, colors and attention to detail inspired by Italian architecture and design.
Source: Ansa
I am an author at Global happenings and I mostly cover automobile news. In my time working in the automotive industry, I have developed a keen interest in the latest developments and trends. My writing skills have also allowed me to share my knowledge with others through articles and blog posts.
