Since June 1, Anthony Zhao has been the new regional director of Rolls-Royce Motor Cars for the region called Greater China, which includes Hong Kong, Macao and Taiwan in addition to the main market.
Zhao, who replaces Leon Li who left the firm to pursue other professional interests, has extensive knowledge and experience of those markets and particularly southern China, known as a global hub for luxury goods.
Zhao has previously achieved significant successes in a number of senior management positions in the industry, including the past seven years as head of sales south region BMW Brilliance Automotive.
“Greater China plays a crucial strategic role in Rolls-Royce’s global success – commented Henrik Wilhelmsmeyer, sales director of Rolls-Royce Motor Cars – and I look forward to working with Anthony Zhao to strengthen our position of strength in the area”.
Source: Ansa
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