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Mercedes: 60 billion euro industrial plan launched

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Mercedes-Benz gives further impetus to its electric breakthrough by approving the industrial plan worth 60 billion euros in investments between 2022 and 2026. It will mainly benefit cars and light commercial vehicles, developed on the basis of three key points: electrification, digitalization and automated driving. All in a general framework that provides for the reduction of investments, except on research and development expenses on electricity which will remain at a high level. “Our focus is on technology leadership in the luxury automotive segment and premium van area, while remaining true to our ambitious margin targets.” Said Ola Källenius, CEO of Daimler AG and Mercedes-Benz AG. “Mercedes-Benz has all it takes: a clear strategy, a highly qualified and motivated team, as well as strong support from the entire supervisory board. With the most desirable cars we want to grow profitably and create sustainable value for our customers, employees, shareholders and partners “. The supervisory board’s approval of the Mercedes-Benz business plan reinforces the company’s commitment to sustainably achieve the margin targets communicated in October 2020 and reaffirmed in July 2021. The main lever is the increase net profit margins on each individual vehicle. All this in parallel with the gradual transition to an online sales model, which includes price control. Mercedes-Benz is marching towards full electrification expected by the end of the current decade, where market conditions permit.

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Source From: Ansa

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