14 C
New York
Thursday, December 1, 2022

Don't miss

Auto: first ruling on greenwashing product communication

- Advertisement -
PHOTO

Communicating or advertising a ‘green’ product, generally underlining its value for the environment and its values ​​- for example in terms of the percentage of material coming from recycling – requires compliance with rules of correctness and transparency, in order not to incur the so-called ‘greenwashing’ that is, facade ecologism. A first important clarification, which concerns the materials used for the interior coatings of cars – but which could also be extended to other sectors such as Evs – comes from the Court of Gorizia, which issued the first precautionary order in Italy on greenwashing.
The measure, taken following an urgent appeal presented by Alcantara of Milan against Miko (a Friulian company that markets Dinamica material) is based on the fact that “the sensitivity towards environmental problems is now very high and the ecological virtues praised by a company or a product can influence purchasing decisions “.

- Advertisement -

It is also added that “green environmental claims must be clear, true, accurate and not misleading, based on scientific data presented in an understandable way”. On the basis of these principles, as well as the potential danger for the applicant Alcantara, the Court ordered Miko to stop disseminating the following claims’ The first sustainable and recyclable microfiber ‘,’ 100% recyclable ‘,’ Reduction of energy consumption and carbon dioxide emissions of 80% ‘,’ Friend of the environment ‘,’ Natural choice ‘and’ Ecological microfibre ‘. For the Court of Gorizia, this was “unverifiable and misleading information on the content of recycled material in the product”. The Court also ordered the publication of the decision on Miko’s website and the sending of the order to some of its customers.

.

- Advertisement -

Source From: Ansa

- Advertisement -
spot_img

Latest Posts

spot_img

Latest