The 2022 edition of Palm Beach Cavallino Classic is in full swing, one of the most prestigious contests of elegance dedicated – as the name underlines – to the most beautiful Ferraris of every era. The Tour of Elegance followed today at the Track Day at the Concours Club in Miami. Tomorrow Saturday will take place the real elegance contest to finish in Mar-a-Lago with the traditional Classic & Sports Sunday.
On the occasion of this special edition of the Cavallino Classic event – made even more exclusive by the celebrations for the 75th anniversary of the founding of Ferrari – Pininfarina’s world-renowned design designers were involved to re-invent the iconic Cavallino logo and to design the trophies for the Competition.
“We are honored to support this classic car event thanks to the redesign of the Cavallino logo and trophies – said Paolo Trevisan, vp of Design at Pininfarina of America – our work is a tribute to passionate car collectors and the beginning of a new friendship between Canossa and Pininfarina “.
Signed by Pininfarina of America, the restyling of the Cavallino logo captures the grace of speed. The design concept includes a double monogram that emphasizes dynamism while remaining elegant and classic at the same time. The two ‘C’ lines that intersect each other forming a three-dimensional figure, create an elegant emblem that enriches the visual identity of the Cavallino brand in all its forms.
In turn, the new image of the Cavallino Classic trophy consists of a dynamic and slender vertical element that supports the redesigned logo. Each cup features an ergonomic profile with sleek lines extending from base to top, blending the concepts of function and art to redefine its silhouette.
An additional metal top has been added to the trophy dedicated to the winners of the ‘Best of’ category, which adds to the accolade. Best of Show winners are offered a special trophy featuring a unique height and striking red color, passionate and powerful hue.
“Working with Pininfarina to redesign the Cavallino brand with the new logo and new trophies – said Luigi Orlandini, president and CEO of Canossa Events and Cavallino – was an extraordinary experience.
Cavallino has been celebrating the most famous Italian brand for decades, now the story continues with partners who are also extraordinary Italian excellences “.
Source From: Ansa