(ANSA) – MILAN, APRIL 10 – The outline of the star that recalls the logo used by the institution in the Dolce Vita, the date of birth 1919, the colors of the Italian flag on the blue background.
The new logo of Enit – National Tourism Organization was presented at the Bit of Milan.
“We are working on a modern body and in step with the best National Agencies of international competitors who today have a recognition of appreciation from their stakeholders. The women and men of Enit in ten years will be able to look back and be proud to have contributed in a decisive way to strengthen the competitiveness of Italian tourism “declares the managing director Enit Roberta Garibaldi. Garibaldi also added: “At a time when tourism has profoundly changed, it is therefore important to reflect and discuss to redefine the role and mission of Enit, we have put at the center the competitiveness of tourism which can be the pillar of economy of the next few years “.
“Enit is on a broad expansive path begun in these long years together and now amplified by further methods and standards that are going to refine the work. The wide-ranging is also what we feel we share with the entire tourism supply chain in a participatory approach. which will continue to instill value and credibility in the Italy brand “comments the president Enit Giorgio Palmucci.
“The new style – says Paolo Iabichino of the Iabicus agency – sees the return of the acronym” Enit “, communicated with a simple font, with the traditional blue color of corporate communication. In this acronym, with a game of shapes, we have magnified the star that was already on the logo of 1954. It is the evening star that guided Aeneas in the West. We also had the “presumption” to insert 1919, the year of the institution’s foundation, because we want to emphasize that Italy was among the first to found a tourism organization and to believe in the tourism industry “. (HANDLE).
Source: Ansa
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