(ANSA) – ROME, MAY 11 – “The confidence in the success of the Ita sales process is total”. This was stated by the president of Ita, Alfredo Altavilla, on the sidelines of the presentation of the ‘True Italian Experience’ platform. “We are all extremely confident, Minister Franco and the entire MEF structure first”, he underlined.
In the meantime, Ita has become the main partner of the same ‘True Italian Experience’ platform, a digital and innovative hub for the development of tourism towards Italy, which by aggregating the main stakeholders of the tourism supply chain creates a “system” to promote “all the experiences “that can be lived in Italy, through” a dedicated site “. It is a “perfect project” for the revival of tourism, underlined the Minister of Tourism, Massimo Garavaglia, explaining that “the goal is to reach the numbers of 2019, which was a record year for tourism in Italy”. And from this point of view, Ita “is in the front row for the relaunch of tourism, it is a point of reference in the tourism sector, it is the only global player in Italy, the ambassador of this Italian hospitality”, pointed out the CEO of Ita, Fabio Lazzerini. (HANDLE).
Source: Ansa
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