Advertising, trust and recognition: why social media is so important to the whole business

In the aftermath of one of the largest social media disruptions in history, shares of some of the world’s most powerful and wealthy people have plummeted. Facebook, Instagram, WhatsApp, Twitter, Viber and Tik-Tok did not work.

Mark Zuckerberg, in particular, lost $ 6.6 billion in a six-hour failure, according to Forbes.

The shares of the Internet giant Google also sank, and users, without the usual instant messengers and social networks, staged a real panic on the Internet.

This is not surprising, since today social media is a powerful financial and business tool that every successful company uses.

Why are social media important to business?

Social media is not only about entertainment and communication among ordinary netizens.

Today, every world and Ukrainian Internet media uses SMM, that is, marketing in social networks and has separate specialists for this.

With the help of SMM, you can distribute the desired content to a very large audience and increase website traffic.

Social selling

There is even a separate concept – social selling or a sales funnel.

This term refers to the process when a new, unfamiliar contact becomes your new client.

It has gained and continues to gain popularity, as the number of users of social networks is constantly growing.

Contact with the audience

How can social media increase sales? It’s very simple – they allow you to get constant feedback from their audience.

Thanks to comments, likes and other reactions on social networks, the business owner can track what his potential buyers like and what not.

Today, the most famous social networks offer so-called “business plans” or “business accounts”, which allow you to study statistics and, without unnecessary surveys, find out the gender, age, preferences and ability to pay of your target audience.

Free advertising

When a business has accounts on social networks that regularly fill with quality content and do not postpone it, it can be promoted without unnecessary investments in advertising.

No need to spend on billboards or ads on other sites, or pay for TV ads – smart SEO settings will do it themselves.

SEO is another social media tool that helps promote content online.
With the correct use of keywords, your publications will quickly travel the world wide web and find their readers.

Advertising that helps promote your post within a social network can also be paid, but allows you to select the required reach and audience to which it will be shown.

The price depends on the number of “impressions” to users, and if you do not want to pay Facebook or Instagram, order an advertisement from the blogger you need.

Integration with famous people

This is another advantage of social networks, since by finding the right person and buying advertising from him, you can attract the appropriate audience in literally one story.

Depending on the popularity of the influencer, the price of PR in his social networks will be different, so everyone can choose a blogger within their pocket.

Sales and advertising on social networks have evolved so much that today anyone who offers advertising services on their account must show you statistics of their previous integrations.

The undoubted advantage is that such advertising is instantaneous and allows you to discuss and think over everything to the details, as well as act exclusively on the people you need.

Increasing brand awareness

Constant visual demonstration makes users unwittingly remember the logo, your product and your name.

Here the key to success is the right visual content that attracts attention and makes you stop in the information flow.

True, this requires a certain strategy that will build trust between the brand and subscribers, and not mindless posts without meaning and idea.

Some online stores have attracted their audience by filming short videos on the seemingly entertaining social network Tik-Tok.

There, showing the process of packing and collecting orders, and sometimes even creating their products, they attracted customers to the process of their production and created confidence in their product.

With the popularity of social media in the business world, it’s not surprising that after the shutdown of all the most popular platforms, stocks fell and caused billions of dollars in losses.

Indeed, at that moment, it was not only Facebook or Instagram that suffered losses, but almost the entire business. We wrote earlier about what happened to social networks and messengers last night.

On the same day, information appeared that Facebook had a large-scale leak of user data, which is now being sold on the darknet.