(ANSA) – ROME, JUN 20 – The companies of the “Economy of Beauty” – a group that encompasses the companies of culture, those of quality Made in Italy, but also those engaged in social and environmental responsibility projects – represent in the 2021 24.1% of the national GDP, proving to be more resilient than those of other sectors. Certainly 2021 was a difficult year for culture, entertainment and tourism companies, which saw their share of GDP fall. But those who have chosen to promote social responsibility projects have had greater resistance to the crisis. After all, for 58% of Italians, in fact, the company’s values are a “decisive” parameter in the choice of brands and products and for 33% they are “important”, highlighting how much ESG issues have acquired centrality for consumers.
These are some of the data collected by the Market Watch Economia della Bellezza, produced by the Banca Ifis Research Department. “This year the ‘Economy of Beauty’ research is enriched and considers a new dimension, that of companies guided by a purpose – commented the vice president of Banca Ifis, Ernesto Fürstenberg Fassio – Our study shows, in fact, that Beauty , in the light of the new and increasingly widespread sensitivity to the issues of social, environmental and economic sustainability, gives companies greater resilience “.
On the basis of a series of stringent selection criteria, the ‘purpose driven’ companies were 46,000 and their economic impact is undoubted: they produce 650 billion euros a year and have an average turnover of 14 million euros.
However, the study starts from the first ‘soul’ of the Economy of Beauty which has faced a difficult two-year period, passing from a GDP share of 17.2% in 2019 to 15.7% in 2021. A decline mainly due to the decline in tourist flows but which nevertheless confirms the resilience of these companies that have contributed to the recovery of national GDP, with a 0.7% decline in revenues from 2019 to 2021, much more contained therefore than the 4.6% of other companies outside the perimeter. (HANDLE).
Source: Ansa
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