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Hungry for brands? How in the Russian Federation will again cash in on the Russians

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Due to complex logistics, goods desired by many Russians will become 5-50% more expensive for them

Will European brands appear again in Russia? / Photo: Getty Images, Collage: Today

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Russian Internet sites Yandex.Market and Ozon are planning to use the “parallel import” of brands that left the Russian Federation because of its war in Ukraine. Household appliances, electronics, power tools and health products will be imported into the country without the consent of the brand owner, bypassing official dealers.

Russian media write about it.

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In particular, Yandex.Market is working on new supply channels and even creates a new division that will deal with “parallel imports”.

The Russians are assured that the first batches of brand products that left the Russian market are already in the warehouses of the marketplace, namely:

  • dishwashers
  • ovens
  • hobs
  • video cards.

Brand names are kept secret, although it is known that in Russia such world-famous companies as:

  • Bosch
  • Siemens
  • Panasonic
  • LG Electronics
  • AMD
  • Intel
  • IBM.

Ozon is also going to set up “parallel imports” of goods. The managing director of the marketplace, Sergey Belyakov, even boasted that in the future, luxury brand goods would be brought to Russians.

Meanwhile, the general director of Infoline-Analysts, Mikhail Burmistrov, notes that within the framework of “parallel imports” only the most popular goods will get to Russia, the range of which retailers have already reduced and will not recover in full.

Do not work in Russia

After the invasion of Russian troops in Ukraine, many major European and global manufacturers have suspended work with their partners in Russia.

Apple Pay, Apple, Audi, Amazon, Adobe, Bolt, Boeing, Chevrolet, Cadillac, Coca Cola, Danone (together with its subsidiary Prostokvashino), Dell, DHL, Ericsson, Ford, Jaguar, Jooble completely left the market in Russia , KUNA, Lenovo, Mercedes, Nike, Nestle, OnlyFans, Porsche, Renault, Scania, Volkswagen.

The companies HP, Harley Davidson, Intel, AMD, FedEx, Mastercard, Maersk, UPS have stopped deliveries of their goods and services to Russia. Will restrict export to Carlsberg country.

Earlier, we told what kind of goods the Russian Federation plans to import through “parallel imports”. Also, “Today” wrote how the war in Ukraine hit the British farmers.

Source: Segodnya

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