(ANSA) – ROME, JUN 22 – “With the purchase of 30 million Italian tobacco we want to demonstrate the importance that the country plays in Bat’s global strategy. Ours is a commitment that also translates concretely into direct investments to support of the supply chain “. Thus the president and CEO of Bat Italia and area director for Southern Europe, Roberta Palazzetti, on the occasion of the conference “An innovative and sustainable tobacco supply chain: Bat and the Terraventura project”, during which the start of a call was announced for ideas, for startups and SMEs, focused on digitization and sustainability. “Technological innovation and environmental sustainability – he explained – are the basis of our commitment to the Italian tobacco sector, and we want to demonstrate it once again by calling together the best talents in Italy, enhancing them and inviting them to contribute to a more sustainable, based on quality employment, environmental protection and innovation “. “We believe – he underlined – in the construction of a more sustainable supply chain, and we intend to guide all our stakeholders in this virtuous path that we have been undertaking for some time: a transition where we want Italy to be the protagonist, at the center of our vision for a” a better tomorrow ‘, a better, greener, more innovative, more sustainable future for consumers and the communities in which we operate “. (ANSA).
Source: Ansa
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