(ANSA) – ROME, JUN 22 – British American Tobacco will invest 30 million euros in 2022 for the purchase of 7,000 tons of tobacco from Veneto, Campania and Umbria: 10% more, explains the company, than compared to last year, compared to the same amount of tobacco. The aim is to “guarantee further support to Italian farms, which today face unprecedented difficulties linked above all to the increase in energy costs and agricultural raw materials”. The producer organization Italtab, which brings together over 400 companies, will supply the Italian tobacco. During the conference “An innovative and sustainable tobacco supply chain: Bat and the Terraventura project”, organized in collaboration with Italtab, H-Farm and Confagricoltura at the Ministry of Agricultural, Food and Forestry Policies, the start of a partnership was also announced between Bat and H-Farm Innovation. The first step is the launch of the “Terraventura” project, a call for ideas aimed at innovative startups and SMEs, which aims to accelerate the process of digitization of the supply chain. Until July 28, companies will be able to apply for projects with agritech solutions to respond to three challenges: Terraverde – sustainability; Terrasmart – quality of working life; Terranuova – training and new business models.
12 projects will be selected by September, which will then be presented by the startups during the Innovation Day to be held at the end of October. Bat, Italtab and H-Farm will select the best three who, in December, will enter the final feasibility check phase, with a view to implementation in the tobacco supply chain starting from 2023. (ANSA).