(ANSA) – VALENZA, 29 JUN – The goldsmith district of Valenza (Alessandria) changes pace. After years of growth with constant qualitative improvement, from artisan shops to leading brands, Valenza pushes on the accelerator, with an overall launch plan, which hinges on marketing, communication and training: in October, the first ITS course on jewelery will be launched , without forgetting research and technological innovation, local logistics. To mark the turning point are the Slala Foundations (Logistic System of the North West of Italy) and Mani Intelligenti. The aim is to simplify and improve the mobility of the many technicians who, every day, reach their workplaces in Valenza, as well as making it possible to make intelligent use of Valenzano through itineraries and methods of tourist incoming.
With 696 goldsmith companies, equal to 30% of the total, with over 4,200 employees; the artisans are 540; the District also includes Bassignana, Pecetto di Valenza and San Salvatore; it counts 743 realities (4,400 employees). Exports amounted to 1,446,000,000 euros in 2021, against just over 2 billion in 2019.
About 30 tons of gold and almost 90% of the precious stones imported into Italy are processed each year.
“The focus – explains Cesare Rossini, Slala president – is the overall relaunch and coordination of artisanal, corporate and design realities. world and in that luxury market which should only marginally suffer the impact of the economic crisis “. It was Slala that acquired the ‘DiValenza-Impronta orafa’ brand. For Alessia Crivelli, president of Mani Intelligenti, this synergy can truly mark an epochal turning point, “bringing out the reality of a territory that is unique in the world capable of describing an equally unique profession”. The mayor, Maurizio Oddone, speaks of real Valencian pride. (HANDLE).
Source: Ansa
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