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Garavaglia, to intercept 2 billion Gen Z travelers around the world

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(ANSA) – SORRENTO, 01 JUL – “We organized together with the UNWTO the first world congress of youth tourism because trivially generation Z, those born from ’97 onwards, are two billion in the world and it is they who will design and are already designing the tourism of the future. They guide the decisions of families and they themselves are tourists. They were born with the internet, they speak a different language and have different desires: hearing them speak they pay particular attention to sustainable, accessible tourism and to issues of disability. we must hear from them to adjust the offer “. Tourism Minister Massimo Garavaglia says this on the sidelines of the “breakfast” with the 130 young people who are participating in the Global Youth Tourism organized by Unwto, the ministry and Enit.

The young people ask politicians to make a commitment to sustainable, accessible and inclusive tourism and “their measure” and the minister replies: “It is an appeal that we welcome also because they are our future customers. So we can only agree with them and adapt quickly also because the numbers are good – he concludes – but we want them to be better and better in future years “. (HANDLE).

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Source: Ansa

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