(ANSA) – MILAN, 02 JUL – Aldo Balocco, honorary president of the confectionery company of the same name in Fossano (Cuneo), died during the night. He was 91 years old, most of them dedicated to the company that with him helped to make the giant that everyone knows today. It was he, the son of a pastry chef, who insisted on dry pastries and began the production of sweets for wholesale.
The Balocco revolution starts from the first plant, spread over four floors, with just 30 employees. The tins full of sweets, the ‘tole’ in Piedmontese, intended for wholesalers throughout Italy, are the most eloquent image of the change that is taking place.
These were the years of the economic boom, and in the factory in Via San Bernardo, the embryo of the future Balocco, the first removable trolley ovens for panettone were installed. To push the panettone beyond the borders of Fossano and the province, it was necessary to overcome the obstacle of their conservation. In 1955 Aldo Balocco decided to hire a young Lombard, displaced to Cuneo in the dark years of the war, who had worked in Milan at Motta and Alemagna, at the time two giants of the confectionery industry. Ermanno Crespi, originally from Abbiategrasso, introduces the “natural leavening” technology to Fossano.
The two imagine and design a completely new panettone: as tall as the Milanese one, but glazed like the lower Piedmontese one. Plus covered with toasted almonds and sugar grains. A mix of Lombardy and Piedmont that will seduce the palates of all of Italy. Aldo immediately guesses the name too: the Almond Balocco is born, a panettone that will become the worldwide ambassador of the Fossano company. (HANDLE).