(ANSA) – MILAN, 06 JUL – A multimedia and immersive experience to tell the industrial history and iconic products of Brembo, the industrial group for over sixty years world leader in braking systems. This is the goal of ‘The Art of Braking. A show to discover the brake ‘, scheduled at Mudec in Milan from 6 to 18 September 2022 with free admission.
The exhibition is part of the artistic-cultural schedule of Mudec – Museum of Cultures, a place for dialogue around contemporary themes through the visual, performing and sound arts, design and costume. With this first exhibition project, Brembo retraces the stages of an entrepreneurial adventure that over the years has made the historic company from Bergamo an excellence of Italian know-how, capable of combining technology and design with an eye always turned to the contemporary and the future.
Through interactive installations, light design and videos, the public will be led to the discovery of shapes, materials, colors, style and evolution of the braking systems, in the characterizing elements – such as caliper, disc and pads – expression of high technology and design, in a journey fascinating that starts from the origin of the company, up to the most important challenges of the future.
Within the exhibition, history and products come together in an exhibition divided into eight thematic sections – origin and birth, race, research, style, design, the world, the future – with a series of installations between past and future. (HANDLE).
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