Amazon: Prime price rises to 49.90 euros per year

(ANSA) – ROME, JUL 26 – The price of the Amazon Prime subscription rises from 36 to 49.90 euros a year. This was announced by Amazon in a letter to subscribers, writing that the price changes from 15 September 2022. The monthly Prime subscription will increase from 3.99 euros to 4.99 euros.

“The reasons for this change – we read – are related to a general and substantial increase in the overall costs due to inflation, which affects the specific costs of the Amazon Prime service in Italy and are based on external circumstances, beyond our control. the first time we change the price of Prime in Italy since 2018 “.

Faced with an inflation of 8% – writes the Codacons – Amazon has unilaterally decided to increase the costs of the annual subscription even by + 38.6%, over 4 times the growth rate of retail prices, while the cost of the tariff monthly rises by 25% – explains Codacons – Abnormal increases that place users in a position of evident disadvantage, and on which the company must turn around. Codacons therefore asks the company to meet. (HANDLE).

Source: Ansa

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