(ANSA) – MILAN, JUL 28 – Going into detail the Prada retail channel, which contributes 90% of sales, in the first half it grew by 26% “supported by the offer of new and iconic products with strong identity that they generated positive results in all product categories “. As for brands, a note points out, the strong appreciation of Prada generated a growth of 28% compared to the first half of 2021; the high visibility of Miu Miu and the success of the Spring / Summer 2022 fashion show contributed to an increase in sales of + 14% compared to the first half of 2021, with results beyond pre-Covid levels.
China has weighed, with around 30% of the group’s stores closed since March due to a series of lockdowns. The decline in sales in the entire area is equal to 7% but the impact was “mitigated by the very positive performances in Korea and South East Asia” and overall sales in the Asia Pacific area amounted to 590 million. In Japan, the trend improved during the half year, with a growth of + 28% compared to the first half of 2021 and with sales of 161 million.
Europe recorded strong growth of + 89% supported by local consumption and a return of tourist flows starting from the second quarter of 2022. Sales in America recorded an excellent performance of + 41% compared to the first half of 2021 and amounted to 360 million, with a triple-digit growth compared to pre-Covid levels. The Middle East also recorded a solid performance, with sales up + 24% compared to the first half of 2021. (ANSA).