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Estée Lauder courts Tom Ford and aims to buy for 3 billion dollars

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Expo Hainan: optimistic Italian exhibitors on the Chinese market (ANSA)

The colossus of beauty Estée Lauder aim foracquisition of Tom Ford. An operation with a value of three billion dollars which, if it went to port, could mark the ‘stew’ of the luxury brand. Estée Lauder could in fact keep Tom Ford’s cosmetics and perfumes within her group and license the clothing.

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Famous for men’s suits, Tom Ford has established himself in the cosmetics from luxury winning a growing audience and attracting the attention of Estée Lauder, who boasts brands such as MAC, Clinique, The Wed And Aveda. According to rumors, however, the beauty giant is not the only one to woo Tom Ford, who rose to the world news as creative director of Gucci before founding his own fashion house. The rise of Texas-born Ford is told in part in the film ‘House of Gucci‘of 2021 with Lady Gaga in the role of Patrizia Reggiani.

For Estée Lauder this would be the largest operation in its history. Always very active in acquisitions, the company has so far limited itself to a more contained ‘shopping’. In 2021, he bought Canadian Deciem for a billion. In 2019, he spent a similar amount on Korean Have & Be. The acquisition of Tom Ford would allow Estée Lauder to bet on a company she knows well and with which she has worked in perfumes for years, as well as diversifying her investments as she sits in over three billion in cash. For the beauty giant, however, it would also be a strategic revolution with which it would enter the extra luxury market with great force.

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At the moment there is no certainty that the negotiations will actually lead to an agreement, also considering the appeal of the Tom Ford brand. In any case, the interest of Estée Lauder alone indicates a turning point in the evolution of the big names in beauty, increasingly threatened by competition from celebrities on social media with their brands and forced to look elsewhere. The pandemic has changed the beauty industry and its relationship with customers, less attentive to looking young and more focused on looking healthy.

Source: Ansa

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