(ANSA) – ROME, AUGUST 12 – Mid-August all to the sea, as per tradition. In the two central weeks – from 8 to 21 August – the holidays of 14 million Italians are concentrated, of the 22 million traveling in this month of August. It emerges from the Confcommercio Observatory in collaboration with Swg detected in August / mid-August.
Over 11 billion euros the total expenditure for what in one case out of two is the main holiday of 7 or more days. 4 out of 10 respondents simply seek relaxation, while for the other 4 the holiday is decidedly more active: visiting new places, having fun and immersing themselves in nature. There is therefore room for the offer of different types of destinations, national in 83% of cases, even if, for longer holidays, 26% of the sample choose abroad. Starting from the sea, the undisputed protagonist on August 15th, which captures 61% of the demand: but also for the mountains, which follows at 23%, while cities of art and small villages are hosting almost 20% of Italians on vacation these days . (HANDLE).
Source: Ansa
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