(ANSA) – MILAN, AUGUST 16 – If the petrol station asks you: “Wait for a cicinin” you are in Milan, in one of the more than 1,700 Eni Live Station terminals which, among the available languages, also offer the local dialect.
The initiative started at the end of July “in the context of the technological evolution of service station terminals, because the vernacular language is one of the traditions that distinguish the territories and helps to create a sense of belonging, often offering expressions capable of expressing lightness , irony and immediacy that are used with ease in the family and in informal contexts by most Italians “explains the company in a note. And the purpose has been achieved, a “sun dria a laurà for you” was enough to put those who had to stay to work in the deserted city in a good mood and to make them forget for a moment the increases in petrol.
The dialectal voice messages of the Eni Live Station terminals are created in collaboration with the Fortech company and are added to the languages already present (Italian, English, German, Spanish, French) and are associated with a proprietary architecture patented by Eni designed in the cloud . The digital monitors on the forecourt terminals associate traditional payment functions with the possibility of interacting directly with the customer by offering various services, such as payment for self-service refueling, that of electric top-ups, Eni Parking (where present), or postal and postal bills. Pago PA and also communicating initiatives, offers and personalized services. (HANDLE).