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After the announced Rewe-Aus: This is how the other big DFB sponsors react to the binding withdrawal

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On Tuesday morning, the retail giant Rewe surprisingly announced that it was ending its cooperation with the German Football Association (DFB) with immediate effect. The reason given by the CEO was the “scandalous attitude” of the world football association Fifa.

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The DFB had accepted Fifa’s decision to ban the “One Love” armband due to the threat of sporting sanctions against the team captains.

Unlike Rewe, the other well-known sponsors continue to rely on the partnership with the DFB, as they announced at the request of the Tagesspiegel.

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“We don’t believe in hasty decisions and first have to understand the background to the DFB’s decision,” she said telecom With. “That’s why we will be talking to the DFB about the whole issue in a timely manner.”

The group became clearer Volkswagen, whose logo adorns the training clothes of the national soccer team. “We do not intend to end our sponsorship,” said VW. The group also states that the partnership with the DFB not only includes the men’s national team, but all of German football.

VW positions itself in the “One Love” theme

“There have been many good developments at the DFB in recent months. And we want to continue to work together with the DFB on positive changes in football as a whole in the future.

VW was also the only requested sponsor to comment on the “One Love” topic itself. “We very much regret the current development. From our point of view, Fifa’s behavior is unacceptable,” said VW.

“We are not a partner of the World Cup or FIFA. Nevertheless, we would have welcomed it if the European associations had set such a visible sign of diversity at this tournament. The discussions and reactions show that something fundamental needs to change in world football.”

The discussions and reactions show that something fundamental needs to change in world football.

Volkswagen

Also the Lufthansa, on whose plane the national team flew to Qatar, “does not intend to end the partnership with the DFB”. Together with the association, the company sent a clear signal with the “Diversity Wins” special paint job. “Lufthansa stands for open-mindedness, tolerance, diversity and connecting people.”

The outfitter of the national team, Adidas, also does not want to give up the partnership with the DFB. “We are in close contact with our long-standing partner DFB and rely on mutual dialogue,” the company said. “Sport provides a stage for important issues. It is imperative to continue the discussion.”

Coca Cola Germany pointed out “that changes take time and can be achieved through sustained cooperation and active engagement”. It is therefore important to “continue the commitment together”, according to the group. “Through our partnership and engagement at FIFA World Cups, we want to help promote optimism and cohesion in society around the world.”

The insurance company Ergo informed that “to have taken note of the decision of the German Football Association (DFB) and the other European football associations to refrain from wearing the ‘One Love Bandage'”. “We regret that the bandage is not being worn, we support the various initiatives of the DFB with a view to human rights, diversity and equal opportunities and are in close contact with the association.”

the Commerzbank pointed out that “they had mutually ended their sponsorship with the men’s national team on December 31, 2021”. “The end of the commitment to the men’s national team had no connection to the World Cup, but was implemented primarily for internal marketing reasons.” Since then, the company has focused on the women’s national team.

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Source: Tagesspiegel

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