Succeeded despite the pandemic. TOP-100 most valuable companies in the world

Despite the fact that in 2020 the global economy experienced one of the worst recessions since the Great Depression, some companies managed to not only stay afloat, but also succeed.

It is reported by Visual Capitalist.

TOP-100 most expensive brands

In 2021, the total value of the world’s top 100 brands grew 42% to reach $ 7 trillion. Topping the ranking is Amazon with a total brand value of $ 683 billion. She is in first place for the third year in a row.

In second place is Apple, with a brand value of $ 612 billion. This came despite the fact that in the early days of the pandemic, the company’s shares fell nearly 19% from all-time highs. But the company was able to recover.

The top ten leaders include:

1. Amazon – $ 683.85 billion in revenue
2. Apple – $ 612.00 billion in revenue
3. Google – $ 458.00 billion in revenue
4. Microsoft – $ 410.27 billion in revenue
5. Tencent – $ 240.93 billion in revenue
6. Facebook – $ 226.74 billion in revenue
7. Alibaba – $ 196.91 billion in revenue
8. Visa – $ 191.29 billion in revenue
9. McDonald’s – $ 154.92 billion in revenue
10. Mastercard – $ 112.88 billion in revenue

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How companies were valued

Brand value is measured by the Kantar BrandZ research group and is influenced by two metrics:

• The total financial value of a brand, which represents the financial contribution that a brand makes to its parent company (dollar value);
• Proportional value, measured by the proportional influence of brands on the sales of the parent company (% of value).

The results are then combined with survey data from more than 170,000 consumers around the world.

Earlier we reported that experts made the TOP-20 of the largest oil and gas companies in the world. The five largest includes Saudi Aramco. The company has trillions of dollars in revenue and ranks third in the world in terms of market capitalization. Notably, its market capitalization is almost equivalent to the valuation of other companies on the list. At the same time, it went public less than two years ago in December 2019.