The anti-inflation quarter was launched last week in supermarkets. A government initiative to limit prices on a selection of food products. If each brand decides on its own reductions, they must all affix a logo on the articles concerned. And on this point, everything is not yet ready.
A week after the launch of the anti-inflation quarter in supermarkets, which aims to make the different anti-inflation baskets of brands more readable, very few shops are playing the game. Monoprix, Cora and Franprix have not set up the logo in their shelves. Intermarché and Casino started in a few stores. Carrefour claims that signage is present in hypermarkets but not yet in supermarkets.
“It’s not done by snapping your fingers”
Bercy has assured that all distributors have received the thumbnail, it is clear that the readability operation has so far been very discreet. For retail expert Rodolphe Bonnasse, it is primarily logistics that explains this ignition delay. “The badge, we have to print it, label it, put it in place. So it’s complicated, it’s a lot of logistics so the implementation of a commercial operation is not done by snapping your fingers “, he says at the microphone of Europe 1.
“Triggering a device, which was negotiated with the government a short week ago, to put it in place ten days later, it is true that it is a bit short.”
Three more weeks before the macaroon appears in major stores
Another difficulty is that stocks must be completely exhausted before new products featuring the quarterly anti-inflation badge appear on the shelves.
“These are exactly the same operations as we have on so-called “football world cup” products. We see them arrive at the time of the World Cup and then at times, after the World Cup, we continue to sell them. Why? Because we haven’t sold enough and we’re running out of stock, it’s the same thing,” he continues. According to the experts, it will therefore be necessary to wait another three weeks to see the macaroon in all the major stores.
Source: Europe1
I am a journalist who writes about economics and business. I have worked in the news industry for over 5 years, most recently as an author at Global Happenings. My work has focused on covering the economy news, and I have written extensively on topics such as unemployment rates, housing prices, and the financial crisis. I am also an avid reader and have been known to write about books that interest me.
