(ANSA) – MILAN, 08 NOV – Datrix has announced the acquisition of the American company Adapex, a tech company specialized in maximizing revenues from Data Monetization activities as regards editorial content.
Adapex has among its customers over 700 sites, for 400 million monthly unique visitors, over 20 billion monthly impressions, with the possibility for Advertisers to aim for a viewability of 70-80-90% and geo-localization up to to the postal code. The Data Monetization market in 2020 reached $ 170 billion and is expected to grow to $ 371 billion in 2023 due to the development of data analysis and activation systems based on Artificial Intelligence.
Adapex’s services include ad stack management, monetization strategy, as well as profitability optimization and quality control and regulatory compliance.
“The entry of Adapex into our group represents an important milestone in our expansion strategy. Firstly, it gives us the opportunity to structurally enter a strategic market and, for all our business areas, prospectively very high growth as that of North America. The acquisition also significantly strengthens our offer in an area, such as that of advertising data monetization, called to face the cookieless revolution, destined to shake up the market and accelerate the adoption of technologies such as based on first party data and Artificial Intelligence solutions “declared Datrix CEO Fabrizio Milano d’Aragona. (HANDLE).
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Source From: Ansa
I have been working in the news industry for over 10 years now and I have worked for some of the biggest news websites in the world. My focus has always been on entertainment news, but I also cover a range of other topics. I am currently an author at Global happenings and I love writing about all things pop-culture related.
