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H&M focuses on ‘smart’ clothes, clothes measure beats

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Online registry, digital certificates are underway (ANSA)

(ANSA) – ROME, NOV 14 – H&M focuses on a new frontier of clothing: ‘smart’ garments capable of measuring the pulse, the level of hydration and in general the state of health of the wearer. An idea ‘stolen’ from smartwatches equipped with heart rate monitors, Apple watch in the lead.

The goal of the brand’s new technology manager, Alan Boehme, is to create digital clothes that are affordable for everyone, at a time when large clothing companies are grappling with complex supply chains and environmental pressure, with brands fast fashion brands targeted for their often negative impact in terms of emissions.

Boehme is therefore studying on the one hand how H & M’s clothes could monitor heart rate and on the other hand how artificial intelligence could reduce the supply chain, potentially reducing the company’s carbon footprint. Large apparel groups have already experimented in some cases how to integrate technology into garments, but have struggled so far to be successful in sales. Levi’s has produced a series of jackets with Google, using bluetooth in the cuffs to communicate with the smartphone, while Nadi X has made yoga equipment that uses vibrations to improve training technique. (HANDLE).

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Source From: Ansa

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