The brand released a new advertising campaign with a body-positive agenda, which caused a flurry of angry comments on the Web.
Adidas surprised with a new video with custom models in the lead roles / Photo: instagram.com/mynameisjessamyn/
Earlier we wrote that a woman with Down syndrome became the face of Victoria’s Secret for the first time – and this is a huge breakthrough in the fashion market, because finally the world ceases to be “ideal” for “ideal” people. They also pleased with their new Adidas advertising campaign, which shot a video with beauties far from the standards.
Adidas supports inspiring women in their latest “Nothing is Impossible” video. The latest iteration of the campaign promotes a new line of sportswear targeted at women, as well as athlete support initiatives and grassroots programs.
The campaign tells the stories of seven women who, against all odds, have succeeded in their field. Among the women featured are acting actor Squid HoYeon Jung, volleyball player Tifanny Abreu, basketball player Asma Elbadavi, model Ellie Goldstein, runner Fatima Ibrahimi, skateboarder Momiji Nishiya and yoga teacher Jessamine Stanley.
‘Unconventional’ yoga instructor Jessamine Stanley stars in Adidas commercial / Photo: instagram.com/mynameisjessamyn/
Most of all, the last girl caused a stir on the Web, because her body is far from the standards. People criticized the brand, asking one question: is Adidas promoting obesity?
‘Unconventional’ yoga instructor Jessamine Stanley stars in Adidas commercial / Photo: instagram.com/mynameisjessamyn/
It seems to us that such thoughts are still alive due to insufficient education, bad manners and narrow-mindedness of people who need to reconsider their life values. And Jessamine Stanley is a true beauty who inspires by her example to finally get off the couch, stop looking for excuses and go in for sports for the sake of health, because if she could do it, then we can too.
‘Unconventional’ yoga instructor Jessamine Stanley stars in Adidas commercial / Photo: instagram.com/mynameisjessamyn/
‘Unconventional’ yoga instructor Jessamine Stanley stars in Adidas commercial / Photo: instagram.com/mynameisjessamyn/
Recall that the 17-year-old son of David and Victoria Beckham starred in a daring photo shoot.
: Emily Ratajkowski and Elsa Hosk in headwear by Ukrainian brand Ruslan Baginskiy.
Source: Segodnya
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