So in a luxury brand they want to attract the attention of generation Z to beauty products. Read more about the new inclusive project and see photos of Troy Sivan for YSL
The Australian singer became the ambassador of the line of color cosmetics YSL / Photo: Collage: Today, instagram.com/yslbeauty/
YSL Beauty has named a new ambassador. Unexpectedly, it was 27-year-old Australian singer Troy Sivan. An open homosexual will advertise the brand’s decorative cosmetics, focusing on the Nu collection and Nu Lip & Cheek Balmy Tint for lips, eyelids and cheekbones. So the brand is trying to attract the attention of generation Z to its cosmetic line.
Troye Sivan for YSL Beauty / Photo: instagram.com/yslbeauty/
The essence of the project is to challenge the traditional standards of beauty, embodying the ideals of courage.
I have been a fan of YSL Beauty for many years and I am delighted to have joined such an iconic brand that inspires incredible benefits, commonality and attitude.
Sivan said.
YSL Beauty products are for those who have or want to express their unique personality and I am honored to be a part of this storytelling.
Troye Sivan for YSL Beauty / Photo: instagram.com/yslbeauty/
You should know the myths about gays that are still alive in society.
Source: Segodnya
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