Swedish accessory brand Acne Studios’ ad campaign featuring naked dancers will hit boards around the world. See beautiful photos of the most chic men
Advertising Acne Studios / Photo: acnestudios.com
Swedish brand Acne Studios launched an advertising campaign dedicated to their iconic accessories – Musubi bags. To work on the project, the designers invited the American artist Talia Chetrit.
The main characters of the advertisement were the dancers. Talia decided to capture completely naked men and bring their muscular bodies to the fore. The men posed in intricate poses and carried Musubi bags. Thalia herself photographed them with a 35mm Nikon film camera.
Advertising Acne Studios / Photo: acnestudios.com
Thalia often explores intimacy and sexuality in her work. Acne Studios creative director Jonny Johansson had this to say about the project:
I have long admired the work of Thalia Chetrit because she treats everything very, very personally. This project was entirely her idea – we just sent her a few bags for her to photograph however she wanted.
Advertising Acne Studios / Photo: acnestudios.com
The series of images has been printed as an outdoor advertisement and will be featured on boards in New York, Los Angeles, Miami, London, Milan and Berlin.
Advertising Acne Studios / Photo: acnestudios.com
Acne Studios also created a special installation at its headquarters in Stockholm, where images are displayed both on the facade and in the interior.
Advertising Acne Studios / Photo: acnestudios.com
Advertising Acne Studios / Photo: acnestudios.com
Advertising Acne Studios / Photo: acnestudios.com
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Advertising Acne Studios / Photo: acnestudios.com
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Source: Segodnya
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