(ANSA) – ROME, OCTOBER 29 – Anica “is more than ever a platform for the entire cinema and audiovisual industry.
This was stated by the president of the National Association of Audiovisual and Digital Cinematographic Industries Francesco Rutelli, at the presentation of the new union “digital publishers and creators” led by president Manuela Cacciamani. It is a new sector born with the reorganization underway in Anica, with the addition of new members to the ‘historical’ ones, in a framework that now provides for producer unions; film publishers and distributors; technical companies; audiovisual media publishers; international exporters.
“Anica has almost 80 years of history, a number that could terrify 99% of the members of the new union, and which instead is a source of enthusiasm for all of us – explains Rutelli with a smile -. The association is transforming very quickly, and from a few months we decided to broaden our horizons “.
The increasing ground that the digital audiovisual is gaining, “is also demonstrated by the fact that at the moment the highest-grossing Italian film of the season is made by youtuber (‘Me contro Te Il Film – The mystery of the enchanted school’, ed)” .
Real digital revolutions are underway, “he adds.
This world is “a wonderful choir that must look to the institutions and be known by them”. 24 companies have already joined the Union of publishers and digital creators, “and we could reach 50 by the end of the year – explains the president Manuela Cacciamani -. They are located throughout Italy. Our goal is to network producers, creators, distributors. , all those involved in cinema and digital content. We are a great team of professionals who can enrich the market and give young people jobs that are very important today “. A supply chain that, among others, creates and distributes native digital formats, mixed reality, interactive, branded content, cross and transmedia productions, videomapping, live cinema. We also look at continuously growing sectors such as gaming (“we are interested in those who produce and create above all the narrative part”) and youtubers: “We will certainly open a table with them”. (HANDLE).
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