It is an essential question: Can the future be won with the past? In any case, Martina Zöllner, program director of Rundfunk Berlin-Brandenburg (RBB), is thinking about a comeback of program announcements on RBB television. She promises “that I can convey to people why we have now chosen this product for them,” she told the “Süddeutsche Zeitung”.
No announcements for 20 years
In fact, for about 20 years there have been no well-groomed and well-groomed women (called “ladies” at the time) on public television who tried to inspire the audience with well-chosen words for the upcoming programs.
The fact is: RBB television needs new enthusiasm from the makers and new encouragement from the audience. With a current market share of 5.6 percent, this television continues to bring up the rear among the ARD third parties. As a result of the inflationary spending policy in the Schlesinger era, the tax collectors and employees have to design a program that will become an austerity program, but should not look like it.
Joachim Huber follows the development of broadcasting in Berlin-Brandenburg with concern
So strengthening of the regional, of the evening before, then the ratings bringer “Abendschau/Brandenburg aktuell”, then this and the inexpensive thing, essentially information and documentation, no money should be spent after 10 p.m., RBB events are included in the program accordingly taken. Maybe a world sensation is about to happen: Radio Eins will broadcast pantomime, which will then be shown on RBB television, but then with sound.
A look at the Friday range of RBB television: With “schön + gut” and “Studio 3” it’s time for the end of the day, regional information and “Tagesschau” follow before it gets to 8:15 p.m.: “The most beautiful Berlin city walks”, “rbb24 with sport”, at 10 p.m. the best of the series “The big request concert”.
In Martina Zöllner’s imagination, someone should announce this potpourri. That takes courage, imagination and conviction. “The most beautiful city walks in Berlin” plus “The big request concert”: Isn’t that where the problems on RBB television start, which even the most skilful announcement cannot cover? When the announcement on RBB television becomes a rejection of an RBB television worth seeing.
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