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Testo debuts, contemporary publishing fair

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(ANSA) – FLORENCE, NOV 18 – It should have debuted in March 2020, but due to the pandemic it had been canceled and postponed to a date to be defined. Now the first Pitti Immagine book fair, called Testo, how to become a book, is ready to go: it will take place in Florence, at the Stazione Leopolda from 25 to 27 February 2022. The numbers should be the same as the initial project, that is reach the 100 participating publishing houses (to date there are 90 on the bill). The heart of the project remains unchanged: the new fair will be an in-depth journey around contemporary publishing.

Testo is a project on which Pitti had been working for some time, based on an idea of ​​the Florentine bookshop Todo Modo. The details, illustrated this morning at Bookcity, in Milan, concern the cadence (it will be annual) and the format, which will follow the life path that each book takes, from the author’s desk to that of a publishing house, to the shelves of a library. and up to the reader. Thanks to a team of curators transversal to the world of writing, each appointment of the fair will offer an in-depth vision of the world of books, addressing both the general public and professionals, booksellers, library directors.

“Testo is a journey through books and bibliodiversity with special attention to the community dimension of publishing, the actors, professions, knowledge and sensibilities that make up its supply chain – explains Agostino Poletto, sole administrator of Stazione Leopolda and general manager of Pitti Immagine – The careful selection of the exhibition proposal, the equal presence of small and large publishers, the artistic direction made by a team of expert curators, the involvement of different audiences, the local and national network of subjects that we want. interesting, are the characteristics that distinguish our project “.

At the Stazione Leopolda each publishing house will organize its presence around a selection of titles. There will then be a space divided into seven stations that tells how a book is born: the manuscript, the flap, the translation, the sign, the story, the library, the reader. (HANDLE).

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Source From: Ansa

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