(ANSA) – ROME, 01 DEC – The second edition of the Valentino VLogo Signature Vol. II artbook is out these days.
An editorial project, directed by Pierpaolo Piccioli, which involves 26 independent international newspapers called to interpret the Valentino logo, each with a campaign image. VLogo Signature thus builds a precious archive for images and texts, for photos and drawings, for signs and alphabets, of a precise moment in our recent history. In fact, it allows, through the exercise of creativity, free from constructions and commercial obligations, to scroll page after page, at different temperatures and latitudes. It is a sort of fashion yearbook that uses creation as a design matrix.
“In 1968, Imagination in Power was written on the walls – recalls Piccioli -. Today, imagination is re-imagining to make it possible. Don’t stop dreaming to continue producing change”. In the idea of the creative director of the maison this is not a simple aesthetic exercise or a coffee table book, but a plot of possibilities, of aesthetic-ethical tensions, of the transfer of complexity through the prismatic spectrum of the Valentino logo. Every year, a new exercise. So each magazine has used the VLogo to reinvent it, with its own creative network of art directors, photographers, stylists, re-semantizing Valentino’s idea of fashion today, understood as the inner way in which we dress and communicate. A revolutionary process implemented by Pierpaolo Piccioli, like a director’s pace, which proceeds by continuous and multiple actions, without internal hierarchies, as in a new Renaissance workshop “always with the human being at the center before capital – Piccioli remembers – . Because never as today is fashion a powerful means, and always has been, of change, of society and customs “.
VLogo Signature is enriched by the inspirations of the Valentino style offices that animated the artbook with drawings and graphics. Creative direction, Pierpaolo Piccioli, texts by Gea Politi and Cristiano Seganfreddo, editors of Flash Art. (ANSA).
Source From: Ansa