(ANSA) – ROME, 02 DEC – DeAPlaneta and Planeta Junior, both companies of the Planeta / De Agostini Group, join together under the DeAPlaneta Entertainment brand. The integration of the two companies is the result of a strategic reorganization that aims to consolidate leadership in the entertainment sector, articulate the business model more effectively and have greater agility to respond to the new needs of a market. global and omnichannel.
The activity will be developed in three main areas: fictional content, content for children and families and interactive products.
This integration responds to the transformation processes of the entertainment sector, where the boundaries between audiences and genres are increasingly blurred, where we work in global markets and where companies tend to adopt business models that promote direct relationship. with the public.
“The entertainment industry is a growing and evolving sector. DeAPlaneta Entertainment is a company prepared to compete in international markets with a global outlook,” says Ignacio Segura, general manager of DeAPlaneta Entertainment. “Nowadays, it is necessary to follow a business model based on diversification, on finding new ways to meet user needs, occupy solid positions in multiple points of the value chain and have a relevant dimension. With this integration, we will have a more competitive position “adds Segura.
DeAPlaneta Entertainment will continue to focus on the production and distribution of quality content, with stories to excite all audiences, well beyond traditional screens.
Currently, the user seeks liquid experiences (audiovisual, physical and digital) that combine creativity, technology and innovation. The new company has over 20 years of experience in the production and distribution of content, from films and series of fiction and animation, to licensed products to live entertainment, video game tournaments and, most recently, Nft development and presence. in the metaverse. (HANDLE).
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Source From: Ansa
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