(ANSA) – ROME, 02 DEC – “We closed the 2021 guarantee with excellent results. This is also thanks to the work done in the previous year. 2020, in fact, was characterized in the first part of the year, during the lockdown, from an important re-edition work but laid the foundations of the new schedule that was able to start in the autumn of last year, already increasing the ratings compared to 2019. 2021 is closing with a growth over the year in prime time of over 1 average share point and in the whole day with an increase of 0.7%. In the autumn season alone we have an average share growth of 1.7 compared to the same period of the previous year in prime time and of 0.8% in the whole day “.
Thus the director of Rai1, Stefano Coletta, in an interview with ANSA. “These data indicate that there has really been a strong return of affection – he continues -. In prime time we exceeded the objectives attributed to the network, with almost 20% average share and also throughout the day with over 17% Compared to its direct competitor Canale 5, the flagship network is almost 6 points above in prime time and almost 2 points above in 24 hours.
I think that, while in 2020 the country’s need to orient itself on the institutional channel to collect continuous information on the pandemic may have contributed to the upside, in 2021 the network has shown that it has enlightened in all the genres that characterize it. To find similar results in prime time we have to go back to Rai1 of over ten years ago and with regard to the whole day in 2014. In the meantime, the TV has changed a lot, the offer has multiplied and diversified on many platforms and, therefore, these data listening are the signal that generalist TV is alive and well “. (ANSA).
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Source From: Ansa
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