“To project itself into the future, Rai1 must have a multiple identity and be very clear in the mix of genres. The challenge is to attract more and more young people, through contemporary languages”. Rai1 director Stefano Coletta looks to the future of the network, while claiming “the excellent ratings” found in the guarantee that has just ended and is preparing to launch “another important month for Rai1 in which we have focused a lot on culture and solidarity”. “We closed the 2021 guarantee with excellent results – he says in an interview with ANSA -. Growth over the year is over 1 average share point in prime time and 0.7% throughout the day. In the autumn season alone. we are at an average share growth of 1.7% compared to the same period of the previous year in prime time and of 0.8% for the whole day “.
“The figure that leaps to the eye – he continues – is that while the share of the traditional oversixty audience has dropped, the one placed between the ages of 15-24 has risen with an average share of + 1.7% compared to the past”. Results, however, below expectations for Alessandro Cattelan’s Da Grande. “I think one of our missions is to propose new languages and faces – he underlines -. Cattelan has an undoubted talent in entertainment, we wanted to propose a different language. The projects would need more scope to adjust the game”. Just Coletta should go to the head of the direction of genre dedicated to the programming of the prime time of all Rai. “I deal only with the present time – he assures -. We hope that the positive moment of Rai1 will continue solidly, also to propose other experimental operations”. According to the director of Rai1, “a workspace for the future of the network could be the second evening, an ideal space to innovate languages and formats. At least one evening of the week could be reserved for a new genre”. Same goes for early evening and access prime time.
“Here the same games have been insisting for too long, and they continue to have great success. Precisely for this reason we have thought about new solutions”. An eventful month is now opening. On 5 December a fiction about Carla Fracci with Alessandra Mastronardi will be broadcast, while on 7 December there will be the inauguration of La Scala with Macbeth. The film version of Puccini Gianni Schicchi’s opera directed by Damiano Michieletto is still lyric on December 27th. Great space then for the disclosure of Alberto Angela, who will debut on Christmas evening with Tonight in Naples and then kick off the seriality of Meraviglie on Tuesday evening. Also from Naples will start an operation curated by Marisa Laurito who will dedicate two second evenings to Sergio Bruni and Enrico Caruso. And again: a pop evening on the Mina-Celentano duo.
A series of evenings dedicated to De Filippo are also on the program: on the 14th of December on air on Saturday, Sunday and Monday and on the 21st Non ti pago and on the 29th of December the De Filippo brothers. For the cinema first visions of the film Pinocchio by Garrone, of the sequel to Maleficent – The lady of evil and The Return of Mary Poppins. On January 1st, after the great New Year’s Eve in Terni hosted by Amadeus, Rai1 will open the new year with Roberto Bolle in Danza con me, among other things with a great tribute to Carla Fracci. As for solidarity, the Telethon Week will open on 11 December. The two major events of 2021 are on the horizon. “On Eurovision, the choice of location and the design of the scenography defined for some time – says Coletta -, we have begun to plan the editorial part, obviously also in relation to aspects related to running . After Sanremo we will be able to reveal the conductors “. As for the festival, “the month of December is dedicated to the discovery of the real protagonists who are the singers. Only later will we be able to announce the details of the cast”.
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Source From: Ansa
I have been working in the news industry for over 10 years now and I have worked for some of the biggest news websites in the world. My focus has always been on entertainment news, but I also cover a range of other topics. I am currently an author at Global happenings and I love writing about all things pop-culture related.
