In the UK, commercial posts will soon require bloggers and brands to indicate if photos have been retouched.
Influencers will have to admit if the photo is photoshopped / Photo: Collage: Today
A report from app monitoring company App Annie showed that in 2021 we began to spend even more time on social networks, which leads to some disturbances in the perception of the real world. But a new UK law wants to make it mandatory for digitally modified bodies in paid posts to display a special logo. The authorities believe that this will effectively counter the rise in eating disorders of “ordinary” people.
In June 2021, amendments to the current law in Norway made it illegal for influencers not to opt out of retouching a paid post on their social media. Now the UK is following suit with a bill to display the logo on any digitally altered body images in an attempt to combat body dysmorphia online.
From April to October 2021, the NHS noted that hospitalizations for anorexia, bulimia and eating disorders among young people aged 17 and under rose by 41%, linked to increased time spent on social media during the pandemic.
The new law, called “Digital Body Image Act”, was proposed on January 13 by Dr. Luke Evans, GP. Essentially, the bill calls for more transparency about when influencers and brands have processed photos.
If someone has been paid to post on social media a photo they have edited, or advertisers, broadcasters or publishers are making money from an edited photo, they should be honest and upfront about it.
The UK bill has a strong focus on paid posts, so digitally modified social media images that do not involve brand partnerships or commercial purposes should not display the logo.
This is not about stopping you from touching up your wedding photos or removing red-eye from posts, this is aimed at those with significant, far-reaching influence as well as those with commercial goals.
added the MP.
But for now, the question remains: how will such a law be enforced? Often applications like Photoshop and FaceTune are used to fine-tune the photo, which may not be obvious to those who scroll down the page, but can still help create a culture that promotes a certain body standard and white or racially ambiguous ideals of beauty.
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Source From: Segodnya