(ANSA) – ROME, NOVEMBER 30 – 70% of Italians choose frozen dishes at the restaurant without problems. That “asterisk” shown in the menus to distinguish sub-zero foods from fresh ones appears to the consumer as nothing more than a symbol for 64%, to which is added a 5% who considers it useless. This is what emerges from the survey carried out by Bva-Doxa for IIAS – Italian Institute of Frozen Foods, to find out the opinion of Italians on the usefulness of this symbol introduced over forty years ago on jurisprudential orientation, given that there is no obligation of the relevant law.
“The asterisk is information from a past world that no longer exists, which also rested on the implicit belief that a frozen food was a product of lower quality than fresh – said the Iias president, Giorgio Donegani – a concept anachronistic that ends up seriously penalizing these products. To understand how wrong this idea is, just remember that frozen foods are so technologically advanced as to keep intact all the nutritional qualities of the fresh product; in fact they undergo an ultra-rapid freezing in which they reach – 18 ° C causing the formation of water micro-crystals that leave the product almost intact. On the other hand, a fresh product, such as a vegetable eaten a few days after harvest, greatly reduces its nutrient content. consumption of frozen foods in 2020 exceeded 15 kg of pro-c consumption for the first time open annually. Furthermore, 92% of Italians declare that they use them when fresh analogues are not available or in season and they do so especially when it comes to vegetables (25%) “. (ANSA).
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Source From: Ansa
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