The ex-Disney CEO (DIS; DISB34), Bob Igerjoined the committee of Genies, a metaversebased in Los Angeles, U.S.
Genies offers services that allow users to create virtual avatars that can be used in the metaverse, as well as accessories that can be purchased as non-fungible tokens (NFTs).
The company also has a partnership with Warner Music Group to create avatars and digital assets for artists.
During his tenure as CEO of Disney, a role he held for fifteen years, Bob Iger led the acquisitions of Marvel Entertainment, Lucasfilm and Pixar, as well as the creation of the Disney+ streaming platform.
According to a Wall Street Journal report, Iger joined the Genies committee because he believes the entertainment industry will play an important role in the metaverse, and therefore needs a means to create and sell virtual goods—especially those linked to existing intellectual property.
The former Disney CEO is an investor in Genies. Other investors in the metaverse company include Bond Capital, Breyer Capital and New Enterprise Associates.
A growing number of traditional entertainment and media companies have already hired employees to lead metaverse initiatives, such as Spotify, YouTube and even Disney itself.
Former Disney CEO, Metaverse and NFTs
In february of this yearBob Iger commented on the company’s ambitions for a metaverse and talked about a possible “explosion” of the NFTs.
In his participation in a podcast, the former CEO said that Disney has already done some licensing of its intellectual property for NFTs, in addition to having entered into a partnership with the digital collectibles platform Veve, to launch NFTs with Disney and Marvel characters. .
When commenting on the various brands under the command of the entertainment giant, Iger said that the possibilities proposed by the NFTs “are extraordinary”.
Source: Moneytimes
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