O Procon-SP received 697 complaints related to the sexta-feira Negra until late afternoon today (25/11). In social networks, 190 consultations and guidelines were registered.
Delay or non-delivery is the problem with the most complaints registered by consumers, with 232 complaints (33% of the total).
Among the main questions are also: different, incomplete or damaged product or service delivered (82 complaints), discount makeup when the discount offered is not real (82 complaints); unavailable product or service (70 cases); price change at checkout (66).
Procon-SP recommends caution with Black Friday offers
The Brazilian Black Friday is a nationwide sale inspired by the traditional sale of stocks carried out by merchants in the United States after the celebration of Thanksgiving Day, an American holiday always celebrated on the last Thursday of November.
The annual event that opens the Christmas shopping period will be held throughout the 24 hours of Friday, the 27th.
The consumer must be aware of how he seeks the supplier. It is good to avoid clicking on links sent by email, Whatsapp or messages.
It is he who must look for the supplier on his own initiative, accessing the official pages.
Misleading advertising is the main reason for complaints this Black Friday, according to the website Complain here🇧🇷
Among the records, 16.94% have this motivation. Delay in delivery is also one of the main problems, present in 16.58% of complaints.
There is also a portion of consumers who complain about products not received (14.8%), problems with reversing the amount (8.42%) and problems at checkout (5.49%).
Since the beginning of monitoring by Reclame Aqui, consumers have registered 5,447 complaints.
In the same period of analysis in 2021, 5,678 complaints were received on Black Friday.
The small difference in these first hours of the event, of 4%, can be explained by the attention shared with the matches of the world Cuppoints out the website.
THE company with more complaints on the site until 6 am this Friday was the Magazine Luiza 🇧🇷MGLU3), with 248 records.
next are amazon 🇧🇷AMZN), with 128, and Bahia Houseswith 113.
Shopee and Americans 🇧🇷AMER3) are in fourth and fifth place among stores with the most complaints, with 93 and 91 records, respectively.
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I am an author and journalist with a focus on market news. I have worked for a global news website for the past two years, writing articles on a range of topics relating to the stock market. My work has been published in international publications and I have delivered talks at both academic institutions and business conferences around the world.