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Twitter to roll out new controls for ad placement

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(Image: Unsplash/Jeremy Bezanger)

O twitter will roll out new controls next week to allow companies to prevent their ads from appearing above or below tweets containing certain keywords, the social media platform said in an email to advertisers.

Twitter earns nearly 90% of its revenue from selling digital ads.

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Elon Musk recently attributed a “massive drop in revenue” to civil rights organizations pressuring brands to pause their Twitter ads.

In a Thursday call with an advertising industry group, a Twitter representative said the platform is considering bringing its content moderators, many of whom are hired as contractors, in-house, according to a source familiar with the matter. with the comments.

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The Twitter representative said that bringing content moderators in-house will allow the platform to invest more in moderation for languages ​​other than English, according to the source.

The comments come after Twitter’s new head of trust and safety, Ella Irwin, told Reuters the platform will rely more heavily on automated content moderation.

Irwin also said that the recent layoffs of 50% of Twitter’s staff did not significantly harm content moderation and critical areas such as child safety.

Twitter did not comment on the matter.

Source: Moneytimes

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